After the tournament was postponed to next year because of the pandemic, the game remained viable, Berezhnoy says. Parimatch began advertising the game earlier in the year with Euro 2020 in mind.
“We specifically made a short game session so that players would not get stuck in it for hours, and after a couple of boss fights, they would return to their business,” he says. A crucial part of this strategy is that the game is free to play and is about generating brand loyalty. They not only log on to check the odds in various sports and place a bet but also to play Footboss games and win prizes. “Our goal was to help the player have fun creating their own football story,” Berezhnoy says.īerezhnoy explains that the idea for the game came about as an alternative to the “boring campaign and promotional offers” that were running ahead of Euro 2020, before it was postponed.įootboss, he says, diversifies the reason why a user returns to Parimatch. The game brings gamification into the fold and has been designed to entice players to return and play daily to improve their skills and win prizes. Parimatch's Chief Product Officer, Sergey Berezhnoy, explains that Footboss takes its cues from the adventure gaming world. Its latest product, the role-playing game Footboss, is the next step in that evolution in becoming what the company calls “Netflix of the gambling world” – a creating a multi-pronged offering for customers. It has invested heavily in tech development to diversify its business in the broader betting industry. International betting company Parimatch has been gradually changing its approach, shifting from a purely betting company to a more technology-driven one.
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Editor’s note: This is a sponsored article, which means it is independently written by our editorial team but financially supported by another organisation, in this case, Parimatch.
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